Local Business Owner Spotlight – Kirt Dedam

Kirt Dedam has significant involvement and a number of key roles in the community of Listuguj. He has a Bachelor of Business degree and has always been passionate about entrepreneurship. He has done consulting with community members looking to start businesses.  He is the Mesgi’g Ugju’s’n Project Manager with Mi’gmawei Mawiomi Business Corporation (MMBC) and is involved with Listuguj’s Economic Development department and the Mawo’ltjig Mijjuaji’g Childcare Centre. Dedam also owns and operates the advertising company, Archer Marketing.

Archer Marketing was created in early 2020, just before the COVID-19 pandemic. In its early stages, it began with digital advertising. Dedam started with roughly six TV screens placed inside indoor locations in the area that feature advertisements for local businesses. “Part of why I wanted to get into this, was to try to help small businesses. It was a mix of my passion and trying to help the community and small businesses in our area,” said Dedam. In the beginning, business was fairly slow due to the pandemic, but Dedam saw it as an opportunity to iron out and resolve any challenges that come with operating a new business.

In 2021, Dedam decided to launch outdoor billboard advertising with four billboard structures, which can be seen on the 132 highway and Interprovincial. From the beginning, the outdoor advertisements were successful and continue to sell out every year.

Today, Archer Marketing has 22 outdoor advertisement spaces and nine indoor TV advertisement spaces.

Each TV advertisement consists of roughly 20 clients, that loop on 15-second intervals. Dedam charges a very reasonable fee of $5 per month to promote businesses.

When it comes to Archer Marketing’s operations, Dedam said, “I handle all the aspects. I do the graphic design; and installation and I do the construction.” As of more recently, he has been receiving help with construction due to the company’s success.

Dedam takes pride in advertising in the Listuguj area. He is working on building clientele and expanding Archer Marketing, hoping to put up more TV screens in Campbellton and even in Dalhousie.  Dedam realizes that the messages his billboards and advertisements give off are important in the community. He is striving for family-friendly advertisements that promote healthy messages and positivity.

If you are interested in advertising with Kirt Dedam of Archer Marketing, you can contact him via email at: kirtdedam@gmail.com, or on social media. His contact information can also be found on the indoor TV screen advertisements throughout the area.

By Ann Marie Jacques